Rosalind Gardner was the one to introduce me to internet affiliate marketing through her book the Super Affiliate Handbook.  Rosalind has been recording a video at the beginning of each year predicting what the year would be like for internet affiliate marketing.  I though it would be fun to see what has happened so far in 2010 and see how correct she is.  Watch the video below.

Rosalind makes some great predictions.  Let me tell you what I think.  I have always been a fan of frugality.  If you know me personally I have used coupons to buy things for year.  I carry a coupon binder to the store and last week I even got about fifteen items for FREE!  Yes for FREE!  I am one of those people that hold up the grocery story line with a stack of coupons. Rosalind was completely correct when she discussed saving money.  Right now a lot of people are looking for coupon codes on the internet, they are looking for ways to be frugal and a lot of it is out of necessity!

She also mentions social media and video marketing!  Within this year I have noticed a huge increase of companies offering coupons, sample and free full sized products if you become a fan of theirs on Facebook!  Big companies are really using social media to benefit them.  I have also noticed if I have any kind of bad experience with a company and mention it on Twitter, I get a message from the company asking what they can do to help!  Rosalind is right on the mark!

Video marketing has become huge.  The very few courses I have paid for this year have been on video marketing.  It is a way to not only bring traffic to a website but it is a way to get noticed.  This week I finished reading the book Crush It by Gary Vaynerchuk.  He got noticed because of his video marketing on Wine Library TV!  I believe videos make things personal for people.  In a world of electronics we want to be able to see you and know we can trust you!

Lastly, Rosalind tells us about Forrester’s report that they predict that affiliate marketing will experience double digit growth!  Companies will also be putting more money into affiliate programs.  That is fantastic for us as affiliate marketers!  So what do we need to take advantage of this?  What do  you think?  I would love to hear your thoughts on the matter!

Until Next time!

Remember back in January when I told you about the 52 week Amazon Lens Challenge?  Right after I wrote this I went to NAMS 3 and I honestly have not done any Squidoo lenses since.  Even though I have not continued I have made money on the lenses I have.  Yay, right?!  Well yes and no.  I need to get back on the bandwagon!  Why am I telling you this?  I want you to learn from my mistake.  If you are making money somewhere then continue doing what you are doing and get better at it!

So what is Squidoo?

Squidoo is really where you can create a mini-website for free!  You can enjoy the benefits of making money and not have to spend money!  I am all for that.  The thing about Squidoo is that  you can create a Squidoo lens (your mini-website) on anything you would like.  So for my purpose I want to create genealogy Squidoo lenses!  I can create Squidoo lenses on software, books, how-to, etc.

Why use Squidoo?

Squidoo is a great way to build links to your site.  This is the first thing Squidoo is really good for.  The next is search engine ranking!  When you use Squidoo as a mini-website you will get the benefit of Squidoo’s high ranking in Google.  You can build a brand and reputation off of your Squidoo lenses.  One of the best advantages of Squidoo is it is so quick!  You can get a lens up and going in an hour or less!  You will also be supplementing your income with affiliate marketing on your Squidoo lenses.

If you haven’t opened an account with Squidoo go do it now!

PS. If you haven’t used Squidoo ever or need a guide as to how you should build a lens I would recommend Tiffany Dow’s ebook Social Networking on Squidoo!

I have been in Spring Cleaning mode here.  Up until yesterday we enjoyed seventy degree weather for a few weeks.  It was wonderful!  I have basically reorganized and purged most of my home!  This week my husband and started a Square Foot Garden.  SFG is container gardening.  We have not yet planted anything because it  is too cold still.  The day after my husband build the box and put in the soil it snowed!!  As I was thinking about the seeds we are going to plant and the harvest we will receive in several weeks, I started thinking about business!

What kinds of seeds are you planting?

As you know with any plant there has to be a growing period.  You have to nourish that seed.  You need to protect that plant.  Then harvest at the right time!  So what seeds are you planting.  In other words what do you want to harvest?  When I was at NAMS in January Mark Hendricks talked about how you need to have the end in mind.  This is the same idea! Do you want to build a list?  Have an increase in traffic?  Or do you just want an increase in income?

What will you do to nourish that seed?

So the seed has been planted in your mind as to what you would like  to harvest, now what?  It is time to go to work.  With a garden you have to consistently weed and water.  So how do you nourish your seed?  To build a list you need to get the word out, provide an incentive and maybe do a Telesummit or guest blogging.  To increase traffic do link building, guest blogging, consistent blogging on your blog, maybe some pay-per-click or advertising some other way.

The nourishing of this seed needs to be consistent.  This will be every day work or at least several times a week work.  It will be work where sometimes you get really dirty.  This is essentially the work you will do to make the harvest all worth while.  If you forget to water for a week your work will be a loss, so don’t let things slide! Read more »

If you have followed me in my journey to find a business I love you know that I have decided to focus on affiliate marketing. When I talk about it do you ever wonder, what in the heck is affiliate marketing?  Maybe you don’t but I want to help those that don’t get it.

In the last few months I have been talking to people that I know, but don’t know what I do.  When I tell them I work at home doing affiliate marketing I always, back that statement up by asking them if they know what that is.  Most of the time they say “No”.

What is Affiliate Marketing?

By definition from Websters Online Dictionary and affiliate is: “A subordinate or subsidiary associate; a person who is affiliated with another or with an organization.”  This is absolutely true an affiliate is someone who has associated with a retail company or someone selling a product.  Now affiliate marketing is marketing for that company or person.

You become an affiliate by applying to an affiliate program.  You can go to affiliate networks such as Commission Junction, Click bank or Pepper Jam Network. These networks have many companies and products that you can become affiliates for. In other words sell their products and get paid for it.  Each company and program will offer a different percentage of commission for products that are sold through your link. You can also find a company or product you want to be an affiliate for and contact them to see if they have an affiliate program. The Super Affiliate Handbook goes into great detail about this.

How do you market a product or program?

Okay, so you have picked out one product or service and are now their affiliate.  What do you do now? You can market a product or program in many, many different ways.  The key is to have someone to talk to that would be interested in what you have to offer.  A few ways you can promote a product is with a blog, a mailing (e-mail) list, forums, an e-book, all of these things and others!

How in the world do I get paid for affiliate marketing?

When you sign up for an affiliate program you are given your own unique URL or website link.  When you are promoting this product or service to your market you use that link in your blog post, Facebook message, Twitter message, etc.  For example say my niche is Barbie dolls.  I sign up for Mattel as an affiliate.  I have a link that looks like this: http://mattel.com/aid=12349.  Now that number at the end is my member identification or affiliate number.  When I am talking about Barbie dolls on my blog, the Barbie Doll Collector, I would hyper link an image and/or the word Barbie dolls to the my affiliate link: http://mattel.com/aid=12349.

So far, so good right? Now if someone clicks on that link and buys something from Mattel you will get the 4% commission on whatever they buy.  So if they buy a collectors doll for $100 you will get paid $4.

Get the idea?  Now if you have a list of moms who want to work at home or maybe want to have their own blog you can offer them a start up guide that is free and include links to GoDaddy for the domain, Hostgator for hosting, maybe Aweber for a list management system and maybe a mom mastermind forum like Mom Masterminds.

How do you make a lot of money doing this?

Great question!  You create multiple product pages or posts on your blog, reports, e-books, articles, Squidoo lenses.  Cover all of the social media sites with great content free and paid when you do, include your affiliate links.  Make sure you follow the rules on forums and other social media sites when you do this but there are so many things you can do with affiliate links!  At NAMS we talked about strategies for social marketing.  This is a great way to get yourself out there and also an opportunity to share your affiliate links.

I hope this answers the question: what is affiliate marketing. If you have any other questions let me know!  If you want to see someone who has been very successful in affiliate marketing check out this interview of Lynn Terry. This is a PDF transcript of an interview Nicole Dean did of Lynn Terry.  This was my very first introduction to Lynn and as you know I am a huge fan!

Best,

PS. If you are going to take a serious look at doing affiliate marketing as a business make sure you get the Super Affiliate Handbook by Rosalind Gardner.  She gives you a clear picture as to what it is affiliate marketing is and how to be successful!

photo credit: ElizabethHudy