Rosalind Gardner was the one to introduce me to internet affiliate marketing through her book the Super Affiliate Handbook. Rosalind has been recording a video at the beginning of each year predicting what the year would be like for internet affiliate marketing. I though it would be fun to see what has happened so far in 2010 and see how correct she is. Watch the video below.
Rosalind makes some great predictions. Let me tell you what I think. I have always been a fan of frugality. If you know me personally I have used coupons to buy things for year. I carry a coupon binder to the store and last week I even got about fifteen items for FREE! Yes for FREE! I am one of those people that hold up the grocery story line with a stack of coupons. Rosalind was completely correct when she discussed saving money. Right now a lot of people are looking for coupon codes on the internet,they are looking for ways to be frugal and a lot of it is out of necessity!
She also mentions social media and video marketing! Within this year I have noticed a huge increase of companies offering coupons,sample and free full sized products if you become a fan of theirs on Facebook! Big companies are really using social media to benefit them. I have also noticed if I have any kind of bad experience with a company and mention it on Twitter,I get a message from the company asking what they can do to help! Rosalind is right on the mark!
Video marketing has become huge. The very few courses I have paid for this year have been on video marketing. It is a way to not only bring traffic to a website but it is a way to get noticed. This week I finished reading the book Crush It by Gary Vaynerchuk. He got noticed because of his video marketing on Wine Library TV! I believe videos make things personal for people. In a world of electronics we want to be able to see you and know we can trust you!
Lastly,Rosalind tells us about Forrester’s report that they predict that affiliate marketing will experience double digit growth! Companies will also be putting more money into affiliate programs. That is fantastic for us as affiliate marketers! So what do we need to take advantage of this? What do you think? I would love to hear your thoughts on the matter!
Until Next time!
